Entirely New Connections
Next generation marketing services allow utilities to create
entirely new communication opportunities with customers.
They are permission-based and provide customers with
information, tools or resources they value. Customers often
have the ability to personalize the service making it even
more relevant to them. They are convenient for customers
to use and economical for utilities to implement and manage.
They are often more effective than traditional marketing
approaches. In the process of providing this service to
customers utilities have the opportunity to deliver their
marketing messages.
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Description
HomePrompt is one of the next generation communication and
marketing tools developed by Enercom. HomePrompt is a system
that provides automatic home maintenance schedules and
reminders. It includes an Internet-based library of maintenance
schedules and procedures for a broad range of home systems and
features. The prompting feature provides customers with monthly
email reminders and links to an Internet-based report of
maintenance actions for the current month. The report is
personalized for each customer to include the home systems
and features of their choice.
Customer Value
Homes are typically the biggest investments your residential
customers will make. HomePrompt helps your customers maintain
the value, energy efficiency and safety of their homes.
HomePrompt provides customer access to a library of home
maintenance schedules and procedures. The reminder service
helps ensure maintenance is performance on-time, when it is
most valuable. Integrated energy company information keeps
customers informed and allows them to maximize their use of
energy company programs, products and services.
Utility Value
Customers value the information and services provided by
HomePrompt and in return voluntarily subscribe. This provides
the energy company with a permission-based opportunity to
communicate with the customer each month…. apart from the normal
billing. Program, product and service offers are integrated
with both the monthly email reminder and the website-based
monthly maintenance schedule to deliver your message and
increase sales/participation. HomePrompt also helps energy
companies obtain valid customer email addresses and brings
customers back to the utility’s website at least once each
month.
More Information
For more information on HomePrompt or to schedule an online
demonstration contact Paul Conlan at 404-946-0196 or
conlan@enercomusa.com.
You may also download an excerpt from a Platts Research &
Consulting research paper that features HomePrompt.
Paper Excerpt in PDF format
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